Separating The Men from the Boys
Guess you could say we finally reached a point where we can breathe. If you’re here, that means our content is worth a click. And we appreciate it. So we’ll go ahead and start with some house cleaning…
At this time our content-testing phase is over. We’re now heading in the direction we were aiming for. And although that’s good news for us. We still have much more to build. Like– alot more.
That said, it’s about to get a little more real over here. Beyond hunting and fishing.
Realize that as we created CVA Outdoors, the vision was more than just creating a hunting and fishing group. The vision was much broader and it embodied more than showing off big game images. Big fish and deer are nice. Don’t get us wrong. But that was just a fragment of what we were imagining at the time of the first Facebook group post.
At the end of the day, it’s true— our content leverages outdoor living. But the driving force behind our brand isn’t about the game itself. It’s about the man that pursues the hunt.
On that note, thanks for hanging in there with our little rugged operation thus far. We appreciate you. And since you’ve stuck around this long, we’re going to move forward with the rest of the plan.
We can’t guarantee you will always like or agree what we have to say. But you can bet your sweet ass that we’re going to say what we feel needs to be said.
Have a good one. And check back in as we start establishing what separates men from boys.