As we aimed for structured content and branding, we studied various brands we admired. And that led us to the mothership of all outdoor-lifestyle brands — Mossy Oak.
It was a given for us. Mossy Oak embodies the roots of hunting and being outdoors. Their camo is dope and they cornered the outdoor-lifestyle brand market with some very sleek moves regrading intellectual property rights. But what makes Mossy Oak special?
What separates Mossy Oak from the pack is their obedience to honor God. We have no ties with Mossy Oak or it’s founder Toxey Haas. However, while studying brand archetype personaities we spotted something peculiar within the brand’s message. And that was the owner’s ability to place his respect towards God in the forefront of his business.
With that said as we’ve built CVA Outdoors, we’ve kept in mind that maturity is essential to sustain. Meaning, we are now aware that despite any scholarly descriptions of branding that float around the internet, the primary ingredient a great brand’s message is the Truth.