We’re Expanding The Tool Kit
For a long time we’ve created our posts using Facebook (directly). However, we’re now in the process of using our personal website more often to speak our mind. This action allows us to speak more freely, in addition our website posts have some advantages versus direct social posts.
It’s probably good to note that we laid off using our business site for a good while. Because the trend (since social media hit the scene) has been using social sites to create posts (Links to external websites rarely get sufficient traction when posted to Facebook). But honestly, that’s just been us being generous with our content.
We kinda looked at it like — give as much as possible at the social media sites first, then concentrate on the personal property later down the road.
That said, this new way of posting (posting from an iPhone with WordPress) should serve us well. It allows us to share posts to Facebook while still providing us with ownership of OUR material.
Lastly, from what we can tell so far, posting through our site provides us with a chance to shoot more from the hip. Meaning, we have the ability to create our posts on the fly without using something like a notepad application to write out ideas then later go to the desktop and copy and paste into WordPress. It simply gives us more freedom; we don’t feel forced to post directly to Facebook and we definitely love that concept (Although we definitely do believe in sharing to Facebook’s platform before relying on Google to share our information) Begrudgingly— we give you props, Facebook.
Long story short, handheld-mobile posting using our website to deliver our content is a pretty convenient way to create posts, hold onto ownership of content and help us blend Facebook & Google search together versus freely giving our information away to one specific channel of communication.
Only time will tell whether or not this tool will meet our delivery requirements. But it’s time we introduce it.
At the end of the day, welcome to the website component of our digital outdoor marketing brand. It’s a nice little tool that we intend to use more often as time goes on.
Happy Father’s Day.