CVA Outdoors

A Season for Everything

video

Creating Outdoor Videos

Advertising Outdoor Brands

Leverage Video Through Your Social Media

We receive a lot of  questions about how to create content for social media. Especially, how to produce video.

That said, here’s a basic primer on video creation and how to utilize your content when it comes to Facebook and social media platforms.

Why Do You Need Video?

The trend for almost five years now has been video. People want to watch interesting video and see interesting images. Your reach and awareness results are hinged on what platforms you’re using. But Facebook and Instagram are image and video driven social-media platforms. They want you to share cool looking stuff. And they want you to share it the way they want it shared. We’ll get into that later.

Basic Video Tools Work

An iPhone 6 or more updated phone is more than capable of taking great video

A GoPro of any caliber will get video work done at a high standard as well.

If there is a tip I can give you when you first start out it’s — concentrate on the subject: the fish, the deer, the outdoor shot, whatever it is that tells the real story. . The story you’re telling is bout a “subject”.

Pro Tip: If you want to market the thing you do or want to promote, always think branded message.

Tell Your Story

Over the course of time you’ll start to see that if you learn to tell a story you’ll want to concentrate on the subject more than yourself. I got that from Mikey Balzz’s fishing channel, actually. He explains that your bass fishing videos, fo example, should be about the fish not you. Because that fish is what your audience wants to see more than anything.

Outside of the subject, however, you will learn the art of dressing out the video with audio and edits which will enhance the story. And the cool part about the audio and edits is you don’t need a whole lot to take what seems is a flat video and raise it up a notch to an exciting video.

In the first bass fishing video we ever created, we took some film on an iPhone, uploaded it to a iMac using iPhotos and dragged the video into iMovie.  After dragging the clip into iMovie, we dragged in an audio file by Pantera in the audio section of the editor. Yes, it was that easy. Of course we’re talking about our first video when we didn’t know jack about creating a film. But the point is, we just went for it and created a video.

Long story short, just tell the story. Don’t worry about being a video expert.

Pro Tip: We suggest a Mac computer when you first start out with video, because Mac’s content libraries make your video editing production pretty easy.

Uploading Videos Tips

  • Fill out ALL video descriptions info
  • Add a few hashtags that call out what you’re talking about in the video
  • When using someone else’s music, YouTube will identify it. So you’re best off stating the name of the artist on the description and give them credit
  • Using another person’s music isn’t suggested. Especially if you want to monetize. But many record companies allow it and YouTube simply adds the artist at the bottom of your video info
  • Learn to either get free music from sampling sites or make your own

Videos for Social Media

Outdoor Brands Should Leverage Video

We receive a lot of  questions about how to create content for social media. Especially, how to produce video.

That said, here’s a basic primer on video creation and how to utilize your content when it comes to Facebook and social media platforms.

Why Do You Need Video?

The trend for almost five years now has been video. People want to watch interesting video and see interesting images. Your reach and awareness results are hinged on what platforms you’re using. But Facebook and Instagram are image and video driven social-media platforms. They want you to share cool looking stuff. And they want you to share it the way they want it shared. We’ll get into that later.

Basic Video Tools Work

An iPhone 6 or more updated phone is more than capable of taking great video

A GoPro of any caliber will get video work done at a high standard as well.

If there is a tip I can give you when you first start out it’s — concentrate on the subject: the fish, the deer, the outdoor shot, whatever it is that tells the real story. . The story you’re telling is bout a “subject”.

Pro Tip: If you want to market the thing you do or want to promote, always think branded message.

Tell Your Story

Over the course of time you’ll start to see that if you learn to tell a story you’ll want to concentrate on the subject more than yourself. I got that from Mikey Balzz’s fishing channel, actually. He explains that your bass fishing videos, fo example, should be about the fish not you. Because the fish (your subject) is what your audience wants to see (more than anything).

Outside of the subject, however, you will learn the art of dressing out the video with audio and edits which will enhance the story. And the cool part about the audio edits you need a few. A flat video can quickly become an exciting video after minimum editing.

Example

In the first bass fishing video we ever created, we took some film on an iPhone, uploaded it to a iMac using iPhotos and dragged the video into iMovie.  After dragging the clip into iMovie, we dragged in an audio file by Pantera in the audio section of the editor. Yes, it was that easy. Of course we’re talking about our first video when we didn’t know jack about creating a film. But the point is, we just went for it and created a video.

Long story short, just tell the story. Don’t worry about being a video expert.

Pro Tip:

We suggest a Mac computer when you first start out with video, because Mac’s content libraries make your video editing production pretty easy.

Update: 4/20/21:  After five years we’re going to try out an ASUS creative book. Make sure your PC has a lot of RAM: 8 plus. Weve discovered that during the process of content creation, you want to have many creative tools and we browsers up at the smae time. Do yourself a favor and go big if you can. We’re also learnig Adobe Premier now. iMovie did us well, but the industry has made oa choice on Premier versus Final Cut (an Apple product)

Uploading Videos to Facebook Tips

  • Fill out ALL video descriptions info in your host (Rumble/ Odysee etc)
  • Add a few hashtags describe the video
  • When using someone else’s music, YouTube will identify it.
  • You’re best off not using an recording artists’ music
  • If you want to monetize stay away from other’s mucis
  • Learn to either get free music from sample sites or make your own music

Clay

Meet Clay Moseley. He’s the highly imaginative Producer behind CVA Outdoors. Moseley grew up off Beach Road located in Chesterfield County, Virginia. He’s the youngest son (of three children) to Dennis & Diane Moseley.

From a young age Moseley’s passion has always been to create, learn, work, spend time outdoors and make a difference in the world.

Linked IN

Facebook

In 2009 Moseley graduated from Virginia Commonwealth University with a degree in Mass Communications. From there he would perfect his craft of story telling through the use of media. Video editing, website development, audio mastering and social media marketing are his strong suits in the field of digital marketing.

In 2017 Moseley launched CVA Outdoors —  a local, social-media-driven outdoor-living magazine made for smart, down-to-earth men and women that embrace old-school American ideals.

Today, Moseley’s engineered a library of social media assets that’ve reached more than 100,000 views and reads within a two year time-frame. And in the process, Moseley has worked closely with a team of special, talented outdoor-sportsmen that most content creators could never conceive as possible.

While it’s Moseley’s passion to create outdoor content, Moseley produces his work simply because he enjoys celebrating other’s successes. Whether it’s hunting, fishing, cooking or a person’s vocation, Moseley promotes hard-working local talent to showcase his community’s strengths and commitment to excellence.

When Clay isn’t selling & renting heavy construction equipment he’s hunting, fishing, writing articles, editing videos, cutting grass or burning a pile of brush at his burn pit. Moseley has a loving wife named Kathy who he’s been married to for 16 years (and one of the best cooks in the county) and a son, Casey; a United States Marine.

If you ever want to contact Clay about wheels & tires. buying some land, or joining the CVA Outdoors network, feel free reach out to him. Clay is a firm believer in supporting Virginia small business.

Fun Fact: When Moseley was in high school, his drawings were displayed in the Governors’ Mansion located in Richmond, Virginia.

Moseley & Central Virginia Field Staff Rake in More than 100,000 Views

Moseley Says Secret is Working with Purpose

Meet Clay Moseley. He’s the highly imaginative Producer behind CVA Outdoors and Creative Sales Consultant with Vision Sign & Dispaly. Moseley grew up off Beach Road located in Chesterfield County, Virginia. He’s the youngest son (of three children) to Dennis & Diane Moseley.

From a young age Moseley’s purpose has always been to create, learn, work, spend time outdoors and make a difference in the world.

In 2009 Moseley graduated from Virginia Commonwealth University with a degree in Mass Communications. From there he would perfect his craft of story telling through the use of media. Video editing, website development, audio mastering and social media marketing are his strong suits in the field of digital marketing.

In 2017 Moseley launched CVA Outdoors —  a local, social-media-driven outdoor-living group made for smart, down-to-earth men and women that embrace old-school American ideals.

Today, Moseley’s engineered a library of media assets that’ve reached more than 100,000 views and reads within a two year time-frame. And in the process, Moseley has worked closely with a team of special, talented outdoor-sportsmen that most content creators could never conceive as possible.

While it’s Moseley’s passion to create outdoor content, Moseley produces his work simply because he enjoys celebrating other’s successes. Whether it’s hunting, fishing, cooking or a person’s vocation, Moseley promotes hard-working local talent to showcase his community’s strengths and commitment to excellence.

When Clay isn’t managing brands and selling signs he’s hunting, fishing, cutting grass on his riding lawnmower or burning a pile of brush at his burn pit.

Moseley has a loving wife named Kathy who he’s been married to for 16 years (and one of the best cooks in the county) and a son, Casey; a United States Marine.

If you ever want to contact Clay about working with CVA Outdoors, feel free to contact him.

Fun Fact:

When Moseley was in high school, his drawings were displayed in the Governors’ Mansion located in Richmond, Virginia.