Advertising Outdoor Brands
Leverage Video Through Your Social Media
We receive a lot of questions about how to create content for social media. Especially, how to produce video.
That said, here’s a basic primer on video creation and how to utilize your content when it comes to Facebook and social media platforms.
Why Do You Need Video?
The trend for almost five years now has been video. People want to watch interesting video and see interesting images. Your reach and awareness results are hinged on what platforms you’re using. But Facebook and Instagram are image and video driven social-media platforms. They want you to share cool looking stuff. And they want you to share it the way they want it shared. We’ll get into that later.
Basic Video Tools Work
An iPhone 6 or more updated phone is more than capable of taking great video
A GoPro of any caliber will get video work done at a high standard as well.
If there is a tip I can give you when you first start out it’s — concentrate on the subject: the fish, the deer, the outdoor shot, whatever it is that tells the real story. . The story you’re telling is bout a “subject”.
Pro Tip: If you want to market the thing you do or want to promote, always think branded message.
Tell Your Story
Over the course of time you’ll start to see that if you learn to tell a story you’ll want to concentrate on the subject more than yourself. I got that from Mikey Balzz’s fishing channel, actually. He explains that your bass fishing videos, fo example, should be about the fish not you. Because that fish is what your audience wants to see more than anything.
Outside of the subject, however, you will learn the art of dressing out the video with audio and edits which will enhance the story. And the cool part about the audio and edits is you don’t need a whole lot to take what seems is a flat video and raise it up a notch to an exciting video.
In the first bass fishing video we ever created, we took some film on an iPhone, uploaded it to a iMac using iPhotos and dragged the video into iMovie. After dragging the clip into iMovie, we dragged in an audio file by Pantera in the audio section of the editor. Yes, it was that easy. Of course we’re talking about our first video when we didn’t know jack about creating a film. But the point is, we just went for it and created a video.
Long story short, just tell the story. Don’t worry about being a video expert.
Pro Tip: We suggest a Mac computer when you first start out with video, because Mac’s content libraries make your video editing production pretty easy.
Uploading Videos Tips
- Fill out ALL video descriptions info
- Add a few hashtags that call out what you’re talking about in the video
- When using someone else’s music, YouTube will identify it. So you’re best off stating the name of the artist on the description and give them credit
- Using another person’s music isn’t suggested. Especially if you want to monetize. But many record companies allow it and YouTube simply adds the artist at the bottom of your video info
- Learn to either get free music from sampling sites or make your own